ABOUT THE FIRM
B.L. Ward Marketing Advisory Group provides executive‑level marketing, communication and business strategies for organizations seeking clarity, alignment, and sustainable growth.
Led by LaShawn Ward — a senior marketing and commercial strategy leader with 20+ years of experience — the firm blends corporate marketing rigor, operational excellence, and ministry‑aligned insight.
This unique combination allows us to serve a wide range of organizations: from B2B teams needing stronger commercial alignment, to small businesses ready to scale, to ministries seeking modern communication that honors their mission.
Marketing Strategy & Business Operations Advisory
- Brand positioning and messaging
- Audience clarity and value proposition development
- Go‑to‑market strategy and planning
- Marketing operations, systems, and process design
Fractional CMO Leadership
- Executive‑level oversight without full‑time cost
- Cross‑functional alignment with sales, product, and operations
- KPI development, reporting, and accountability
- Leadership support for internal teams and external partners